Finally….Referral Marketing That Works.

ReferralCodes Advocacy
 

We're democratising influence and bringing Word-of-Mouth online.

ReferralCodes works with all referral schemes and has grown rapidly to become the leading referral distribution channel for 10,000+ brands (60% US, 25% UK).

The community of 4 million drives over $100m in yearly value.

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Performance + "FullFunnel" Benefits

Word-of-Mouth referrals are the most trusted form of marketing. Yet have woefully under-delivered online… until now.

Our advocacy channel helps across the entire marketing funnel, pre-purchase; purchase and post-purchase.

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Help your customers share their trusted support

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Store

One stop-shop for all your customers’ referrals. Easy-to-use structure for managing and updating referral details.

🔗

Share

Each member has a unique profile that can be shared broadly. One central link to maximize referral reach.

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Find

Join a large community where other shoppers can find your referral incentives and join via friends or members.

Personal Recommendations are Most Trusted

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Source: ReferralCodes Analysis

Brands Fully Control Visibility

By becoming a partner, we give you control over the referral profile that is created for you. At all times, partner brands can therefore control referral reach’.

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A super-featured referral scheme without effective sharing is like a Ferrari stuck in an underground parking lot. Nice to look at… but you re going nowhere.

Referral Scheme Only vs Referral Scheme + RC Logo

Feature Referral Scheme Only Referral Scheme + RC
Customers have dedicated channel for advocacy No Yes
Focused destination for friends to find referrals No Yes
Quick and easy way to fit into busy schedules No Yes
Cross-sell from other shopping journeys No Yes
Cross-platform (extension, web & mobile optimized) Limited Yes
Identify key advocates & management Sometimes Yes

Boost loyalty and reduce churn by helping your customers earn passive income and rewards. They gain 100% of rewards from your referral scheme and increase their loyalty to your brand. We’re massively boosting word-of-mouth online!

Partner Analytics

Partner brands and other intermediaries benefit from detailed analytics from the ReferralCodes platform. This includes being able to explicitly track activity: including outbound sharing volume, individual advocate activity and reach across our entire community.

This is a super valuable resource to help understand how your customers share your brand. You can also respond to reviews and comments from members and update details and offers directly on the profile page.

Partner Profile

Analytics are useful... but remember word-of-mouth marketing operates across the entire funnel over the long-term.

Einstein sticking out his tongue

"Not everything that counts can be counted, and not everything that can be counted counts."

— Albert Einstein

Why you *really* need to think about referral sharing?

All too often, brands & apps set-up a referral scheme with much enthusiasm… but are then disappointed with poor results. The reason is FRICTION!

See why most referral schemes fail  

Testimonials

The ReferralCodes Advocacy Channel is valued by brands and consumers...

We have partnered with large numbers of brands across multiple verticals, ranging from larger Fintechs such as MooMoo & TradeUp, consumer Internet companies like NordVPN & PIA, betting app Slips, challenger brands like Tap Global and Tungsten Financial and smaller Shopify-powered brands such as ForeverWick Candle, Onkumo & Brook & Bloom.

Brand Logos

... and beloved by our huge and vibrant referral community with millions of visitors a year. See these Testimonials and other examples... Savvy shopper Becca is recommending multiple stores including Poshmark, Venmo & Discover Card. Finance-smart David is making referrals for brands such as Hopper, Klarna & Money Lion. Referral fanatic Jessica has referrals for over 2,000 stores and super-connector Stanley has over 600 direct followers in his referral network.

Partners, exclusively, can also benefit from our proprietary Referral Intelligence promotional engine. Using our proprietary data-set, we can ultra-target specific members with your brand in mind. Helping you attract new customers and advocates and brining genuine value to consumers.

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Some Recent Success Stories

See how we have impacted different sectors

HOSPITALITY BRAND

$468K of value in 12 months

In the 12 months to August 2024, over 780 outbound shares were created for a leading US travel brand. The resulting conversion rate to sign-up was verified to be 19% with over $468,000 of value being created for the merchant during this time.

CAC
ROI

CONSUMER SERVICES

£160K value in 12 months

In the 12 months to August 2024, over 1600 outbound shares were generated for a leading UK groceries delivery service. The conversion rate was verified to be 23% with over £160,000 of value being created for the merchant.

CAC
ROI

Want to see a Partner profile page?

Click the button below to check out the complete profile tour.

View Profile Tour

Our pricing plans

Flexible and Scalable (only 3 month minimum)

Essential

FREEFREE

Brand & Control

  • Branded Advocacy Profile
  • Establish instant referral sharing channel
  • Trusted profile: ‘Verified Merchant’
  • SEO optimisation by ReferralCodes tech
  • Control visibility of referral content
  • ReferralCodes support & guidance

Performance Boost

  • Up to 50 monthly outbound referrals
  • Publication by up to 20 brand advocates
  • Merchant analytics interface
  • Actionable data on reach and conversions
  • Category indexation for more exposure
  • Branded invitations for brand boost
  • Rapid on-boarding

Set-up fee of $199 may apply

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Professional

$129$99 PCM

In addition to Essential:

Brand & Control

  • Removal of competitor advertising
  • Control promotion of top position
  • Extra copy incl brand messaging
  • Reply to reviews from members
  • Direct linking to Merchant Landing Pages

Performance Boost

  • Up to 500 outbound referrals per month
  • Publication by up to 250 advocates
  • Priority processing of new referral content
  • Full control on reach of referrals
  • Fixed-fee certainty for max ROI, no CPAs

Distribution

  • Eligibile for Referral Intelligence
  • Ultra-Targed Promotion Options
  • Control of Browser Extension Visibility
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Premium

From$499$450 PCM

In addition to Professional:

Brand & Control

  • “ReferralCodes Reviews Promotion”
  • Merchant controlled referrals in top 3
  • ReferralCodes Homepage Carousel

Performance Boost

  • UNLIMITED outbound referrals
  • UNLIMITED publication by advocates
  • Quarterly promotion onto ReferralCodes Social Media Channels
  • Full access to broad ReferralCodes data-set
  • Priority-access to new features & custom integrations

Support

  • Fast-tracked (real human!) support
  • Monthly advisory call for on-going optimisation
Talk to Us

Partner FAQs

Want to learn more? Below are some common partner questions.

Once activity limits are lifted, ReferralCodes’ partners have reported immediate and enduring results: i) Increases in advocates sharing at ReferralCodes, up to 10x in a 6 month period ii) Increases in new outbound conversions, ranging from 3-10x more than non-partner status and iii) Increased loyalty and reduced churn amongst shoppers.

Performance is exceptional when distribution is firing on all cylinders. In fact, some partners have seen 25% increase in ALL referral conversions after working with us. Brands that have normal LTVs the ROI is therefore exceptional. For a modest outlay your brand can massively up its ‘referral game’, completing the missing part of the referral loop. Contact us below to find out more, including further benefits from category sponsorships.

Brands have full control on how their profile page is used. Some brands wish to control where referrals are displayed (for example only on users’ personal pages) but most understand that broader sharing have overwhelming benefits. What constitutes a friend in the age of social media is increasingly blurred and careful structuring of a referral scheme (e.g. limiting the number of referral rewards per person or making rewards contingent on certain milestones) is the best way to ensure quality sign-ups.
So brands can share where their customers' referrals appear in addition to the messages and values on the main referral profile, including, for example, review scores, more details on the schemes & time-based rewards.
ReferralCodes will share with you all activity generated from both your profile and by your advocates on a monthly basis, including analytics such as new advocates, clicks and estimated conversions. For Enterprise partners we have included explicit tracking of all activity by adding tagging. However, most brands wish to monitor the number of ‘advocates’ and outbound clicks on referral links and codes.

Personal referrals and recommendations have the very best ROI in marketing - with only a monthly commitment you can test the ReferralCodes amplification engine and find out for yourselves!

ReferralCodes is a trusted and sophisticated advocacy channel providing both immediate and long-term benefits for your brand. We are not a basic "publisher". Helping your customers advocate for your brand is a core component of ‘word-of-mouth’ marketing. ReferralCodes does exactly this. Similar to reviews, referrals and recommendations benefit your brand over an extended period of time.

Referrals also operate at multiple ‘touch-points’ of the purchasing funnel, including raising awareness of your brand, building a trusted endorsement link between existing customers and potential shoppers as well as improving conversion at the check-out basket, reducing abandonments.

All dressed up and nowhere to go? It’s tempting to set-up a referral scheme, either through third party providers or in-house, send a few comms emails to customers and leave it at that. So ‘fire and forget’. However, this usually means ‘fire and fail’. In fact, most referral schemes return disappointing results. This is because the critical part of the referral conversion loop is missing: customers aren’t able to share consistently or methodically.
ReferralCodes is the missing part of the jig-saw; a referral scheme is bit like building a beautiful car that has nowhere to go. ReferralCodes opens up the highways! A free profile on ReferralCodes is a good start, but all the action goes to our partners so contact us below to find out more and let your referral scheme breathe!

Learn More About ReferralCodes Partnerships Now!

Maximise your marketing returns with the
Innovative Referral Codes Partnership Program