Hey Happiness is a Berlin-founded jewelry brand focused on contemporary necklaces, earrings, bracelets and rings, with a broader brand philosophy built around spreading happiness and supporting social and environmental initiatives.
Its referral program has an appealingly symmetrical structure. A new customer who follows a referral link can receive €10 off an order of at least €59. Once that qualifying order has been processed and shipped, the person who made the referral receives a €10 coupon toward their own purchase of at least €59. The same referral link can be shared multiple times, making the program particularly useful for customers who already recommend the brand to friends.
There are some important conditions to understand. The referred person must be a new customer, the €59 minimum purchase applies, and referral coupons cannot be stacked together on a single order. The reward coupon sent to the referrer also has a relatively short validity period, so it makes sense to use it promptly rather than treating it as a long-term store credit.
Beyond referrals, Hey Happiness operates a loyalty program and a separate affiliate program for approved creators, giving the brand several distinct ways to reward advocacy without confusing ordinary customer referrals with professional affiliate marketing.
Overall, the referral proposition is simple and mutually beneficial, with a meaningful discount on both sides. Its main limitations are the minimum spend and short coupon-validity window, rather than complexity or unrealistic reward promises.
— The Rebel Marketer