Too Good To Go has one of the clearest win-win propositions in consumer apps: businesses can recover some value from surplus food, while consumers can buy food that might otherwise go to waste at a reduced price.
The Surprise Bag model also makes the service distinctive. Users generally do not choose every individual item, so flexibility is part of the bargain. Contents, quantity and perceived value can vary considerably between participating businesses and even between different collections from the same location.
That variability is an important limitation, but it is also inherent in a marketplace built around unpredictable surplus rather than conventional made-to-order shopping.
The referral mechanism can help introduce more people to the model while offering benefits subject to the current local program conditions.
For flexible consumers who have participating businesses nearby, Too Good To Go combines potential savings with a practical contribution to reducing food waste. It is a strong example of technology aligning consumer incentives with a wider environmental objective.
— The Rebel Marketer